We make custom Fan Pages that increase your sales and get you leads
Facebook Fan Page Solutions
Our main service offering is the creation of a Facebook Fan Page for your business. Fan Pages present a unique way to directly engage with your customer base and potential leads, most of which are already using Facebook.To get started today, drop us a line with some information about your business.
Why Social Marketing?
Social Marketing and Facebook in particular has completely changed how people can do business online. Never before has direct engagement with your customer base and possible future leads been so easy, viral and exciting. Watch the video below for some of the key statistics about Social Marketing and remember, we are still only in the early stages of it’s existence.
What can Social Marketing do specifically for your business?
After initial costs you can have a direct line to your customers and your target market for free. No other media offers such an ROI. Once you have set up the correct materials such as your Facebook Fan Page, the impact on your business will be almost effortless. With the current exponential growth in this area of the internet, it is getting to the stage where companies will look out of date and sluggish if they do not have a Facebook page. In recent times any business that was serious about its growth and sustainability had a website and any who did not have one were left behind. We are at the cusp of this situation with Facebook and social media in general.
A Facebook Fan Page provides you with:
- An ongoing, accessible relationship with your target market
- Viral growth for your business using Facebooks Share, Like and Invite functions
- Direct access to everyone who clicks “Like” in order to spread news about special offers and marketing inititiatives
- A matching brand to go with your web site
- Unrivalled ROI when used to promote products, events and sales
- A low-cost route into an expanding market
Social Marketing Consultation
We offer a free, no-obligation consultation to help you consider what Social Media, and Facebook in particular, can do for your business. This consultation will provide you with a number of tailored solution options that we can begin implementing right away. Social Media has an unparallelled ROI and this is something we can help you capitalize on.
Facebook Fan Page Design
Fan Page design is the key to your Social Marketing activities. With Facebook growing at an exponential rate, allow us to develop a custom lead-generating Fan Page package for your business. If you are not sure about why your business might need a Fan page, check out the “Why social marketing?” video.
Facebook Viral Applications
We have several top class Viral applications that we can use in the creation of a Fan Page for your business. We will showcase these and chose the right one to use once we analyse your business requirements. The main power of Facebook is that content can easily go viral. people recommend things to their friends and their friends act on it. The Share, Invite and Like features of Facebook can also be used by us to leverage more customers to your business.
Individual Marketing Plans
We offer individual Social Media Marketing plans tailored to your business. These will include specific ideas and timelines for the development of your online brand. Your consultant will work with you on the implementation of this plan and further refinement as your social media presence developers.
Never used Facebook before? Don’t worry. We offer a complete on-site training service. Our experts will show you how to work every aspect of Facebook that is required for the operation of your business. This training can also be done remotely.
Fan Page update, hosting and maintenance serviceLike anything online, there is some degree of maintenance, updates and hosting required. We provide the complete service with affordable options that allow you to leave the hard work to us while you concentrate on dealing with the new leads you get through Facebook.
Are you curious about Facebook and social marketing in general but aren’t sure if it’s for you? Allow us to provide you with a free, business specific consultation so you can make an informed decision.
Rise Local is a Social Media Marketing company specialising in the development of Facebook Fan Pages for your business. We offer free consultations and advice on how Facebook can totally change how you do business and engage with your customers.
Our extensive experience covers everything from developing a marketing plan through to the technical deployment of custom designed solutions and high-end Facebook pages. Check out our portfolio for recent examples of our work.
It’s time to take notice of what Facebook has to offer. We help businesses get ahead with Facebook. Check out how, here.
Facebook’s transition from FBML to iframe apps in March 2011 was met with mixed reactions. Non-technical individuals felt threatened by the technical issues involved and, truth be told, the instructions Facebook issued were definitely written for developers. Large organizations, on the other hand, who have technical staff on their payroll, very quickly realized that the iframe technology opened new opportunities for them to promote their brand and create Facebook pages tailored to the very core principle of social media – social engagement with their clients.
Many developers went into overdrive and now offer very affordable templates that enable you to acquire and publish a Facebook fanpage effortlessly, using the new iframe application technology.
We have already mentioned the core principle in social media. As this applies to Facebook pages, the principle is social engagement with your Facebook fans. It is not enough to simply acquire a vast number of “Likes”, you also need to come up creative ideas that motivate your fans to come back to your page frequently and share your page with their friends; this is the viral concept that social media provides.
To illustrate what is possible, let’s examine 5 prominent Facebook fan pages that illustrate different ideas on how to engage fans. Each one is different, each one is tailored the vendor’s specific audience – the demographics, needs and interests of a client base that they have come to know and understand.
Learn from these examples so that you know what is now possible when you put on your creative hat and design your own page.
Pringles, owner of the well-known potato chip brand, has a fanpage that is unique primarily because it uses video very effectively. In addition, they engage their fans with reviews, discussions and authentic interactive games.
Video is now the media that people most frequently share online. This is the reason why many companies create entertaining videos in the hope that they will go “viral”, meaning that they will be distributed to an exponentially growing number of people.
Pringles understands its market and generally produce low budget videos that incorporate humor. The aim is to motivate their fans to distribute these videos to their friends. This way, Pringles need not rely exclusively on ad production. Fans “Like” the videos and they then become visible in the newsfeed of their friends. This can potentially attract large numbers of new people to the Pringles fanpage.
Your first glance at the Coca-Cola fanpage may not reveal what is hidden within the 27 different tabs that you can access. The guiding principle in its design is clearly user participation or, as is said in social media circles, social engagement.
The company’s commitment to their fans is well illustrated by the way their fanpage evolved to what it is today. The fanpage was originally built by two fans who loved Coke. Coca-Cola found the page and, instead of undermining the original creators, they rewarded them and worked with them to continue developing the page. This way, the company was able to build on the fan relationships that were already established and merge these into what has since become the official company fanpage.
The first observation to be made is that Coca-Cola made the decision to display user created comments on their Facebook wall, be it good or bad comments. This was a courageous decision and demonstrates their interest in getting fans engaged with the Coca-Cola brand.
Another creative feature is their photo albums. These albums show the product, company employees at work, pictures of Coke fans, images of their merchandise from all over the world and pictures of Coke nostalgia. This demonstrates their understanding that Coke is an icon and people collect items related to the brand.
The Starbucks fanpage demonstrates the company’s commitment to social media. The page has good videos and diverse content. Their solution to social engagement with fans is the way in which they use status updates.
The unique feature of Starbucks status updates is that they provide the means for two-way communication between the company and its fans. Fans post comments about the Starbucks updates which are varied, entertaining and appealing. Fans come back to view and comment on new updates that appear every couple of days. The updates are informal but informative and often include videos, blog posts about all aspects of coffee and the growing of coffee beans. News about the company and its workers are mixed with information about books and music CDs that are available for sale in their shops.
Other companies should take note as these types of status updates receive thousands of comments from a very engaged fan base. They appreciate something more than just stale product announcements or updates that are either too infrequent or so frequent that fans cannot keep up with them.
The Adidas page has a large following with content variety, good videos, pictures and notes. It is different from the other pages we have described in the way it promotes Adidas alternative social media channels and advertising campaigns.
Well designed contests provide variety to page content and can engage and attract new fans. Adidas does this particularly well. They recently partnered with MTV and ran an exclusive Facebook contest with an all expenses paid house party as the top prize. It was successful because it was tailored to the demographics of its user base. The campaign and its end result was cleverly integrated into status updates, photos and videos showing blog posts, photos and videos about the house party and the lucky winner. This was seen as a new and fun way of engaging and attracting new fans with a strong call to action.
The Red Bull fan page is one of the best pages featured on Facebook. Apart from incorporating amusing applications, they cleverly use Twitter feeds to encourage fans to interact and engage themselves with the brand.
The Twitter feeds are not only drawn from their official company account but they use aggregated tweets from sponsored athletes like skateboarder Ryan Sheckler and snowboarder Shaun White. This fits very well with the demographics of their fan base which is made up primarily of teens and college students. The opportunity to connect with popular athletes provides a strong draw card for attracting new fans.
Humor is always a strong draw card and an amusing application invites fans to rate phone calls made by drunk or tipsy people to the Red Bull 1-800 number. This is a clever way of encouraging interaction and engagement.
The page is a clever combination of creative applications which provide fans with humor and fun.
Although the brands we have described were well known and had a strong and loyal following before they appeared on Facebook, their fanpages offer good insights into the core principles of social media – social engagement that is informal and based on good content that is regularly updated and encourages comments and discussion. In addition, a good sprinkling of humor never goes astray. To be successful in building creative Facebook features and application, you need to know the demographics, interests and social attitude of your audience.