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What is PPC?
Pay per click advertising is a form of online advertising where your ads are displayed in front of users when they use the keywords you target as they make searches in search engines. Remarketing, a specialised type of PPC, is about having the ability to have your banner ads displayed to your website visitors after they have left and visit a site within the Google Display Network.
Why Do You Need PPC?
Are you trying to rank for highly competitive keywords but do not have the patience to wait for the results of SEO? Pay per click advertising allows you to reach the first page of Google instantly even for highly competitive keywords. Do you need more visitors to your site and more conversions? Businesses surveyed use PPC primarily to increase web traffic (63%) and get more leads (62%). Some 57% of businesses surveyed use PPC to increase their online sales revenue. Do you want more online visibility for people who have already shown interest in your services without paying for impressions? Use remarketing and let your banner ads “follow” your prospects even after they leave your website.
Realise the instant targeted traffic, leads, and sales that PPC delivers to businesses! Retarget visitors who have left your website and transform them to customers! Get a PPC and a Remarketing consultation now!
Advantages of Pay per Click Marketing
You only pay for clicks. With traditional advertising, you pay a huge amount for media exposure to a wide audience but are unable to target users based on actual search and intent. With PPC, you get exposed to a targeted audience and pay only when someone actually clicks on your ads. Even if we are displaying banners with your phone number on them, you do not get charged when someone calls your phone number, only if they click on the ad. In essence, we can generate FREE phone calls for you to a massive audience!!!
With Remarketing, you get the ability to target those who have visited your website with banner ads visible to them when they visit other websites within the Google Display Network. You get free impressions enhancing your brand’s exposure as you only pay when someone clicks on your banner ads. You may target those visitors who have not converted into clients yet, or you may also target existing clients to continue doing business with you.
Stand tall next to the competition
One of the best things about pay per click advertising is that it doesn’t matter how large or small your business is when it comes to playing with the big dogs. An effectively styled campaign will place you right alongside some of your biggest competitors, and potential customers won’t know the difference.
Increased web visibility
Search engine optimization (SEO) is both an art and a science, and it can make or break your business’ web presence. That’s why so many companies fork out the big bucks to hire professionals to improve their SEO. Unfortunately, SEO is also a tedious process that does not deliver immediate results. That means that money invested in SEO may not reap a return for several weeks, or even months, which could mean that your business is practically invisible on the web for this time. Pay per click marketing is a way to increase your web visibility in real time. That’s right – the moment your marketing goes up, your business is front and center right where you want it on the web.
If you are going to spend money on advertising, then why would you spend any part of your budget on marketing to people who will likely have no interest in your business? Pay per click marketing allows you the unique opportunity to pick and choose who you market to, in a variety of ways. By using carefully chosen keywords, and by indicating the most relevant demographic settings, you can produce highly targeted marketing campaigns that will reach the people you want to reach the most.
We want you to be well informed when making a decision to take your business to the next level using Pay Per Click Marketing. We have put together an assortment of useful articles that will help you make an educated decision. Take a look at our article resources below: