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Estate agents are increasingly using technology to deliver a better service to home buyers and sellers across the UK. With the trials and tribulations of the Covid-19 pandemic, this move towards more innovative approaches has been given even greater impetus in recent times.
Here we take a closer look at how video technology such as 3D tours, augmented reality and VR can have a beneficial impact within the industry.
The great news about today’s tech is that it is a lot cheaper than it used to be. Online resources mean you can create virtual property tours at a low cost but without compromising the quality. And they can make a big difference in how you build interest and attract buyers.
There are several benefits to creating virtual tours for the properties that you currently have on your books. First of all, they give potential buyers the chance to view the location without having to travel to and physically walk around the building.
These tours are available 24/7 and can be accessed on devices such as mobile phones and tablets as well as desktop computers. A buyer could view the property while they are travelling on the train, from the comfort of their own home, even when they are abroad on holiday.
The traditional practice of posting images of a property is all well and good but virtual tours offer much greater detail and are highly engaging. A 360° image of the kitchen, for example, means that the viewer can see everything in one image, zoom in to specific details and get a real feel for what the place looks like.
Virtual tours using VR are a little more complicated but give the buyer the chance to ‘walk’ through the building from room to room as if they were there in person.
A lot of time is spent by most estate agents taking buyers around properties. Buyers often look at several different properties before making up their mind.
A virtual tour should help this process move quickly because buyers got more insight and make up their mind without needing a physical visit to the property.
These are highly dynamic and engaging. The image starts with a birds-eye view of the property and the viewer can then zoom into particular rooms. A 360 image means they can see every part of each room and look at it all in much greater detail. The software then allows users to zoom out again and pick another room. This kind of tour can be viewed on a smartphone or tablet.
These are more sophisticated and allow you to ‘walk’ through the property. If you want, you can also add a virtual estate agent or voice-over to point out areas of particular interest. This tech usually requires a VR headset but smartphones can be converted using a relatively cheap casing that costs just a few pounds nowadays.
There’s no doubt that virtual tours can help bring any property to life. You don’t have to spend so much time getting the flat or house ready each time you have an enquiry. You also ensure you only get people who are very interested in the property when they book a physical viewing.